Archive for September, 2009

Search Engine Reputation Management (SERM)

Posted on September 30th, 2009 in Uncategorized | No Comments »

If you have a business, you are going to have dissatisfied people who are bound to write comments on one of the avenues available to them. While you may dismiss these comments as being inconsequential, they have the potential of landing up in the top results of search engine result pages (SERPs) and attracting attention of the web users. What Search Engine Reputation Management does in this situation is damage control.

It’s Important to Be Vigilant

You must be wondering – “Internet is so vast! How do I possibly keep track of all that’s being written about my company?” Well, it’s difficult, but not impossible. Start by signing up for Google Alerts. Anytime a news source mentions your company’s name, or any other relevant keyword it will notify you. This way, you get to know of impending troubles and be in a position to respond quickly.

Follow an Aggressive Search Engine Optimization Strategy

By opting for a combination of SEO India tactics, you can promote a positive image for your company and you can optimize your website to get higher ranking on search engines. How will that help? Well, if you get a higher rank, and that damaging content is pushed out of the first few SERPs, how will users be able to locate it? All they see is the good and not the bad, and that’s the way you want it, right?

Search Engine Optimization for Reputation Management

Posted on September 22nd, 2009 in Uncategorized | No Comments »

Reputation management is especially crucial these days since there are so many forums on which negative feedback can be posted. SEO India plays a very important role in mitigating the effects of these comments.

How Does SEO Help?

SEO company India can help to push those damaging pages out of sight. With effective SEO techniques, you can send those offensive pages plummeting down the Search Engine Result Pages. If users can’t see it, they won’t know of it, right?

SEO typically starts off by researching the keywords that are most often used to look up information about you. This research also includes keywords that bring up undesirable comments on the net. Once you have this list, you should optimize your web pages with them so that they get a good ranking. This will boost your company’s site and push the unfavorable web pages out of sight.

 Other SEO Techniques

 Several other SEO techniques can be used to manage the reputation of your company. These include:

  • Posting articles on other people’s blogs
  • Creating profiles on social media sites.
  • Starting your own blog and filling it with keyword rich, well written content.
  • Writing and posting articles on online magazines (or e-zines) and websites
  • Submitting relevant press releases, all targeting relevant keywords

 While negative comments are always distasteful, there is no use panicking and losing your head over it. What is done can be undone and that’s what you need to focus on!