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If you discover negative comments and conversations being posted about you on the Internet, what would you do? These comments could be detrimental to your company’s reputation and you need to take some actions ASAP! Here’s where Search Engine Reputation Management (SERM) plays a very important role.

Avoid Legal Hassles

Are you really sure that you want to lock horns with the offensive websites and drag them through courts, litigations and suits? Do you have the energy to go through the protracted legal procedure, not to mention the finances to pay for it? Besides, resorting to legal channels will only bring in more unwanted attention and publicity. After all, everybody loves a good scandal, don’t they?

However, with SERM you don’t have to get into legal technicalities and details. Hand over the job to a professional and relax. You will engage your enemy and there will be no bloodshed either.

Automatic Brand Building

So, with SERM you not only avoid legal hassles and peacefully tackle the whole problem, you also get to build the brand image of your company. There is a positive buzz as far as public relations is concerned and you also get visibility on search engines. In addition to this, you get the opportunity to define or redefine what your brand stands for. As they say – there is nothing known as bad publicity! It’s simply publicity and it’s always good.

What’s the difference between Search Engine Reputation Management and Online Reputation Management? While Search Engine Reputation Management is all about dousing the fire after it has spread and doing damage control, Online Reputation Management is more about sniffing out a potential fire and taking steps to prevent it from ever happening.

What exactly is Online Reputation Management?

In very simple words, ORM is the combination of public relations, marketing and search engine optimization. It allows you to manage the reputation of the company proactively by achieving high ranking on search engines. ORM is a three-step process that involves a lot of tactical planning and strategy.

Three Steps of ORM

The three steps of ORM, which form the backbone of its strategy are:

1. Monitoring and tracking what is being posted about you online. This works as a warning system that can alert you of any adverse information that is being posted on the net.
2. Analyzing how the information on your company can affect your website. In addition to this, you also have to take stock of your online assets, meaning the sites under your control, which you can use to influence rankings on search engines.
3. Influencing these results by actively participating in as many online conversations as possible. If you do so by contributing to forums and blogs, you can swing the favorable impression of people your way.